Lotte Corporation, headquartered in Tokyo, Japan, has launched a pioneering dental health project called "Smart Habit" in Japan, South Korea, and Vietnam. This borderless initiative draws inspiration from Finland, a leader in preventive dentistry, promoting the adoption of xylitol for maintaining dental health globally.
Project Overview
"Smart Habit" seeks to extend the Finnish model of xylitol use for dental health to Asia. On April 24, 2024, Finnish elementary students shared their dental hygiene routines, which include xylitol, with their Asian counterparts in a special online class.
Finland's Preventive Dentistry
Finland transformed from a country with high dental decay rates into a leading nation in preventive dentistry following significant reforms in 1972. The discovery of xylitol's benefits in 1975 by Professor Kauko Makinen of Turku University led to nationwide campaigns promoting xylitol intake for dental health.
The Role of Xylitol
Xylitol, a sugar substitute that does not produce decay-causing acids, has been a staple in Finnish households for decades. With 94% of Finns having incorporated xylitol into their dental care, its effectiveness is well recognized.
Global Expansion of "Smart Habit"
Lotte has been instrumental in popularizing xylitol-based products since its commercialization in Japan in 1997. With the launch of the "Smart Habit" project, the company aims to foster a cavity-free global society by promoting dental health habits that include regular brushing, fluoride use, dental checkups, and xylitol intake.
Educational Impact
The project’s inaugural event connected children from Finland, Japan, South Korea, and Vietnam through an online class, enhancing their understanding of xylitol and its benefits. Feedback from participants indicated a heightened awareness and appreciation for dental health.
Future Directions
Lotte is committed to continuing its efforts in promoting dental health across borders, focusing on educating younger generations through school programs and collaborative efforts with local dental associations.
Lotte Corporation Overview
Founded in 1948, Lotte Corporation engages in the manufacture and sale of confectioneries, ice cream, health foods, and general merchandise. With a workforce of 2,459 employees, it aims to contribute to richer and healthier lives globally.